Investor calls in your diary. Not just leads in your inbox.
We run your Meta ads and an AI WhatsApp agent that replies in minutes, answers the first questions and books qualified investors straight into your calendar.
Results for a UK property sourcing client, 23 September to 22 October 2026, on £984 of ad spend. Shared with permission. Results vary.
Leads are rarely the problem. Follow up is.
Most sourcers can buy leads. The money leaks between the form and the phone call.
Slow replies
An investor enquires at 9pm. Someone calls back at 2pm the next day. By then they have spoken to two other sourcers.
Cold leads pile up
Hundreds of names in a spreadsheet, a handful of calls. Nobody has the time to chase every one properly.
No idea what works
You know what you spent. You do not know which ad produced the investor who actually bought.
One system, from first click to booked call.
Deal led ads
Meta ads built around your real deals, not return promises. On our own data, deal led ads more than halved the cost per lead.
Instant WhatsApp follow up
An AI agent messages every new lead within minutes, answers the first questions in your tone and qualifies budget and timing.
Booked into your diary
Qualified investors pick a slot in your calendar. You get the call with their details already attached.
Weekly numbers
Spend, leads, booked calls and cost per booked call every week. We track which ads produce deals, not just clicks.
What it did for a UK sourcing company.
Buy to let sourcing, selling to private investors
We rebuilt the ads around live deals and put an AI WhatsApp agent on every enquiry. Lead cost more than halved and the diary filled with booked calls instead of a list of names.
| Cost per lead | £9.41£4.35 |
| Investor leads, last 30 days | 226 |
| Calls booked into the diary | 38 |
| Cost per booked call | ~£26 |
| Click through rate | 4.0% |
£9.41 is the account's lifetime average before the rebuild. Last 30 days: 23 September to 22 October 2026. Shared with the client's permission. Results vary by deal, market and budget.
Built for established sourcers with deals to sell.
A good fit
- UK sourcing or turnkey HMO company selling whole properties to investors
- A steady flow of real deals every month
- Someone ready to take investor calls
- Already advertising, or ready to spend at least £1,000 a month on ads
Not a fit
- Fixed, assured or guaranteed return schemes
- Loan notes, pooled or fractional investments
- Brand new sourcers with no deal flow yet
- Anyone wanting leads without the follow up
Fifteen booked calls in five live weeks.
- Week 1: we build your ads, enquiry form, AI WhatsApp agent, calendar booking and CRM.
- Then five live weeks: it runs on your deals, with a report every week.
- The target: 15 investor calls booked into your calendar. Show-up is tracked separately and does not start the monthly fee.
- You pay your own ad spend direct to Meta, from an ad account you own. Your leads and data stay yours.
You pay for a launch creative pack at the start, and you keep the ads and assets either way. If we hit the target, that pack is credited against the first month of management. If we miss it, monthly management does not start.
Cost per lead is the start. Cost per booked call is the number that matters. Deals closed is the one we chase next.
A small, specialist team.
Booked Investor is run by Ben Brand, a former British Army intelligence analyst who has run Meta ads for property and investment firms in the UK and the US since 2023. We work with a small number of sourcing companies at a time so every account gets proper attention.
Common questions.
Who owns the ad account and the leads?
You do. We work inside your Meta ad account and your CRM. If we ever part ways, everything stays with you.
How much should we spend on ads?
At least £1,000 a month, paid by you direct to Meta. Below that, the system cannot learn fast enough to judge fairly.
Will the AI say the wrong thing to an investor?
It answers from a script and knowledge base you approve, never discusses returns it has not been given, and hands over to a person whenever a question needs one.
Do you write return or yield claims?
No. We lead with the deal itself. Any figure you supply goes out with the right risk wording. It keeps your ad account safe and your marketing on the right side of the rules.
How quickly can we start?
Most launches are built within a week of the kick off call.
What happens if we miss the 15 booked calls?
Monthly management does not start. You keep the launch creative and the work already done. Show-up on those calls is tracked separately and does not change this.
Do you only do Meta?
Meta and WhatsApp are the core. For clients who want it, we also run YouTube ads, monthly filmed content and investor community management.
See what it would do for your deals.
A 20 minute call. We look at your current ads, how fast enquiries get a reply and where investors drop out. You leave with three changes, whether or not we work together.